3/22/2013 Group Watch: New Branding to Lure New Business
Governor Robert Bentley shared some bright economic news from the capitol steps. He announced that the state created more than 38,000 new jobs in 2012, representing $9.4 million in investments by companies in the state, a 32 percent increase over the previous year. The governor also unveiled to lawmakers and economic development partners the state’s new website, www.MadeInAlabama.com, the cornerstone of branding for an even greater push for economic development. Made in Alabama is the state’s new calling card for recruiting prospective businesses. The governor said, “Job creation is our number one priority.”
