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March 1, 2021 Group Watch: AL Dept of Commerce Launches “RurAl”

The Alabama Department of Commerce is launching a new digital marketing campaign — “RurAl” — which includes a website that focuses on rural Alabama as a great place for doing business and the source of valuable products in demand around the world. The centerpiece of the “RurAl” campaign, the content-rich website showcases the business advantages of the state’s rural communities and shares the success stories that energize their economies. The online platform will also serve as a hub for information and resources to assist economic developers working in Alabama’s rural counties, adding a new dimension to Commerce’s strategic effort to enhance the competitiveness of those areas for job-creating projects.

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