June 2021 Group Watch: Company Called Landing Leaving California to Land in Bham
Landing, the nationwide membership network of fully-furnished apartments, is relocating its headquarters from San Francisco to Birmingham. The company plans to create 816 new full-time jobs as it continues to grow in a time when housing is at a premium nationwide. Landing’s new headquarters will be located in downtown Birmingham at the John Hand Building. Bill Smith, the creator of Birmingham-based Shipt, founded Landing in late 2019 as a startup targeted at supplying housing needs for on-the-go professionals. Since the COVID-19 pandemic increased the need for remote work, the company has seen exponential growth, surging from operating in nine cities a year ago to more than 80 today; it has seen 1,250-percent growth in 12 months time. Landing offers a flexible membership leasing model for fully-furnished apartments, with on-call concierge services and housekeeping through an app.
