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March 27, 2023 Group Watch: “Made in Alabama” Brand Marks 10 Years 

The Alabama Department of Commerce’s “Made in Alabama” brand is marking its 10thanniversary, a significant milestone for a long-lasting state marketing campaign that helped propel a robust period of economic development. Commerce Secretary Greg Canfield launched the “Made in Alabama” brand at a press event on the steps of the Capitol on March 19, 2013. Since that time, Alabama’s economic development efforts have yielded more than $60 billion in new capital investment and almost 130,000 jobs in key industries, and “Made in Alabama” has been there every step of the way to tell the story. The branding and marketing initiative resulted from a set of recommendations included in Accelerate Alabama, the state’s comprehensive strategic economic development plan adopted in 2012.

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